• Published: Jun 19th, 2012
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Vita Voices: Why did Sony release all the Vita games at once?

When the PS Vita launched in the US, UK, and EU, Sony released all their games in one big burst of excitement. It’s taken till now for the second wave of titles to arrive. Was that the right strategy?

I sit down and think about the reasoning behind Sony’s choice to have everything at launch, and then a quiet few weeks before E3. Did it help the Vita become established? And what does it tell us about Sony’s plans for the rest of 2012?

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